Johannesburg, South Africa
Words that connect. Campaigns that perform. Websites that work — owned end to end.
Available for full-time & freelance roles
Discipline one
As founder, wrote every word the brand has ever published — programme descriptions, parent updates, promotional copy, and website content. Built the tone of voice from scratch to communicate warmth, trust, and educational value to parents across Johannesburg.
"Every word had to earn the trust of a parent handing over their child for the afternoon."
Reviewed and refined newsletters, parent correspondence, policy documents, and curriculum materials over two years. Responsible for grammatical accuracy, tone consistency, and clarity across every written touchpoint.
"Good writing in education builds trust before a parent even walks through the door."
Over four years, produced accurate financial and administrative documentation where every word carried consequence. Developed a rigorous editing instinct and a deep respect for language that is exact, not approximate.
"Precision in writing is not a style choice. In professional communication, it is everything."
Wrote lesson plans, assessment materials, and learning guides across Mathematics, English, Natural Science, EMS, and Technology for Grades 4–7. Writing for education means writing for many minds at once — a discipline that sharpens every instinct.
"If a ten-year-old can follow it, the writing is doing its job."
Discipline two
Set up and managed Google Ads campaigns targeting Johannesburg parents searching for kids' activities and cooking classes. Responsible for keyword research, ad copywriting, budget management, and performance monitoring to drive class bookings.
"Writing a Google ad means saying the most important thing in the least possible space."
Manage all social media — creating content, writing captions, designing graphics in Canva Pro, and growing an engaged community of Johannesburg parents. Responsible for the full content calendar from concept to post.
"Social media for a children's brand means being warm, trustworthy, and impossible to scroll past."
Campaign setup, keyword research, ad copywriting, and performance tracking.
Graphics, social content, marketing materials, and brand assets at professional level.
Content calendars, caption writing, community engagement, and brand consistency.
Meta descriptions, keywords, on-page optimisation — applied to live sites.
Targeted written communications that convert interest into bookings.
Reading performance data to inform content and campaign decisions.
Discipline three
Designed a fully SEO-optimised website from scratch. The site handles class information, parent enquiries, booking calls-to-action, and brand storytelling — all written, designed, and managed by me. It ranks on Google for key Johannesburg search terms including "children's cooking classes Johannesburg".
Every element — from information architecture and page layout, to copy, SEO metadata, image selection, and ongoing updates — was built and maintained independently.
I am a Johannesburg-based copywriter, digital marketer, and web designer with over four years of experience working across industries — from financial consulting to early-childhood education.
What sets me apart is not just range, but ownership. I have built brands from their very first word, managed live ad campaigns, and launched websites that rank and convert — all under my own hand.
I write with precision and warmth. I design with purpose. I market with clarity. And I bring all three disciplines together to create communications that work, not just look good.
As a bilingual English and Afrikaans communicator, I understand the nuance required to reach South African audiences authentically — a rare skill in a market that deserves it.
Location
Johannesburg, Gauteng, South Africa
Languages
English (native) · Afrikaans (native)
Education
Top 93rd percentile — Mathematics (Provincial)
Core disciplines
Copywriting · Digital Marketing · Web Design
Availability
Open to full-time, part-time & freelance opportunities
Get in touch
If you're looking for a writer who thinks strategically, a marketer who understands copy, or a web designer who handles it all — I'd love to hear from you.